McLaughlin Anderson a Constant Contact® 2010 All Star

Use of Constant Contact helped increase and deepen engagement with customers

ST. THOMAS, VI -- March 16, 2011 - McLaughlin Anderson Luxury Villas, established in 1985 on the island of St. Thomas, U.S. Virgin Islands, has received the 2010 All Star Award from Constant Contact®, Inc., the trusted marketing advisor to more than 400,000 small organizations worldwide. McLaughlin Anderson is one of Constant Contact's 2010 top performers and most prolific user of its tools, whether within Constant Contact's email marketing, event marketing, social media marketing, or survey products - or a combination of all four.
According to Martin Lieberman, Constant Contact's managing editor, fewer than 15% of Constant Contact clients received All Star status. Lieberman develops blog posts, articles, guides, whitepapers, and other documents on email, social media and event marketing, as well as providing information on best practices.

"We began using Constant Contact in February of 2009, at the suggestion of IT Manager Anita Davis. She received excellent guidance, webinars, and all she needed, so that she produced our first newsletter within days of signing up. Constant Contact has enhanced our ability to encourage repeat rentals and enchant new guests with useful information about our islands, promotions and properties," says Nancy Anderson, company President and Licensed Broker.

"We did not expect to be recognized for being a good netizen (among other things)! It says a lot about Constant Contact that those who use their email marketing services are encouraged to strive for a solid reputation and ethical practices when it comes to electronic communications. We are honored to have been chosen as a 2010 All Star!"

Constant Contact looked at criteria including the following when selecting this year's All Stars:

  • Frequency of campaigns, events and surveys
  • Open, bounce and click through rates
  • Usage of social features
  • Mailing list sign up tools
  • Use of reporting tools
"We work hard to listen to our customers, and we use that feedback to create products and services designed to help them better engage with their customers and prospects," said Gail Goodman, chairman, president and CEO of Constant Contact. "The Constant Contact All Star Awards are our way of recognizing our customers that have successfully used Constant Contact to market their companies. We have some of the most committed, passionate customers out there and we're proud we can be a part of their continued success."

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About Constant Contact, Inc.
Constant Contact is revolutionizing the success formula for small organizations through affordable, easy-to-use Engagement Marketing™ tools that help create and grow customer relationships. More than 400,000 small businesses, nonprofit organizations, and member associations worldwide rely on Constant Contact as their engagement hub for starting and driving ongoing customer dialogs through email marketing, social media marketing, event marketing, and online surveys. All Constant Contact products come with unrivaled know how, education and free coaching with a personal touch, including award-winning customer support.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

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